"About us"

postscript

Not many shoppers make it to your ‘About us’ page, but those that do are looking for something to help them avoid a bad choice.

‘Building a StoryBrand’ by Donald Miller makes a good case for how to position your brand as the guide (kinda like Yoda, Gandalf, or Dumbledore) who’s there to get the hero (your shopper) to their happy conclusion.

bonus panel