"Subscribe & save"

postscript

Our sweet little moments of consumer villainy.

Hey, it’s fair game. I say that as a store owner and a shopper.

Why is it done? Because Once a subscriber list gets big enough, it becomes a reliable source of sales. A well-executed email to subscribers and past customers can be a lifeline for store owners in slow seasons and downturns. So it’s often well worth the subscribe and runs.

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